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Nordic Marketing Manager * Nordisk Marketingchef
Develop Nordic marketing strategy * Lead team of 5
Are you a driven marketing leader, with an analytical approach and strong digital skills?  
As a part of the Facade division´s Nordic Management Team, you will be responsible for managing the Nordic marketing team of five marketers. The company has started the digital journey a few years ago, and you will be responsible for further developing the department into a strategic, sales support oriented and digitally driven marketing function. 
A key task will be to implement the Western European marketing strategy for the facade division, adapting it to the market situation in the Nordic region. In this regard, you are part of the Western European marketing team and are part of an international commercial organization, reporting to our Country Manager Nordics, and having a dotted line to the Marketing Manager for Western Europe. You will also cooperate closely with the Group's Digital Manager.
Your key responsibilities 
• Develop the Marketing strategy and implement Marketing plans for the Nordic region, in line with global business strategy, brand positioning and route to market  
• Gain in-depth knowledge on Customer / Market segments and Competitor activity  
• Overseeing the Marketing budget incl. management reporting and followup 
• Overall responsibility for correct implementation of Brand management and Corporate Identity 
• Facilitate collaboration between the team members and share marketing best practices from the region/group.
Effective lead generation and intelligent campaign design 
As a manager, you will lead and motivate your team in the process of creating a wide range of different marketing materials/tools (samples, POS, commercial and technical documents). You will focus the teams´ efforts towards improving demand generating activities, such as SEA, SEO, display advertising, email marketing and campaigns that engage and embrace different audiences, from DIY to large retail chains or architects. You will also track and evaluate these campaign activities and measure performance (KPIs) and effectiveness (ROI).  
The ideal profile has a broad general marketing and management background from companies in a relevant industry (B-2-B or B-2-C), complemented with several years of digital experience. Our new Marketing Manager must provide the marketing function with a strong commercial understanding and must possess strategic and tactical experience in using traditional as well as online and mobile communication platforms.
You possess strategic skills regarding the customer journey, targeted product marketing, and business cases. In your backpack, you have experience optimizing and developing targeted and relevant campaigns to different customer segments. You have the management experience and skills to attract and develop skilled marketing specialists and digital freelancers as well as manage suppliers, who deliver specialized marketing services.
Since you have a full Nordic responsibility and employees in both Denmark and Sweden, we assume flexibility on both sides in regards to geography. We have offices in both Malmö and South Jutland, so you could be based in either of these or work out of a home office in the Copenhagen area, as long as you are willing to spend time in both offices regularly. The role involves some traveling, (primarily within the Nordic region).
We expect you to hold a masters degree such as Cand. Merc. In International Marketing or equivalent in a relevant, commercial field. Apart from Danish or Swedish, you master English at the negotiation level and feel at home in an international environment.
We offer you a key role as a part of an ambitious group of over 100 companies worldwide and plenty of career opportunities. The Etex Group places great importance in developing talents and giving them opportunities for ongoing challenges in an international context.
This is an opportunity to put your fingerprints on the future development of the facade division in the Nordic region, as a member of the management team. If you can head a marketing department that will support the sales organization and customers with up-to-date and relevant marketing services, then we would like to hear from you. Please upload your CV and motivated application by using the above right link. 

Etex Group with headquarters in Brussels is a leading industrial group, specialized in production and marketing of high- quality building materials and solutions. As an international top player, Etex is active in 42 countries in which they can count on the loyalty of more than 16.000 employees.

The group is divided into four major divisions, Etex Facade, Etex Building Performance, Etex Industry and Etex Roofing. In the Nordic region, Etex is especially known for facade solutions used by leading architects worldwide to create unique construction solutions. Facade Division is looking for a Nordic Marketing Manager, who can support the entire Nordic sales organization with relevant marketing efforts, product branding, and digital communications with the customers.

Get more information at

Arbejdssted: Ørestadsregionen eller Sønderjylland

Ansøgningsfrist: Hurtigst muligt

Spørgsmål om stillingen

Betina Bay Frandsen 
+45 2546 6441