Who are we?

At Flying Tiger Copenhagen, we are more than just a retailer – we're a creative playground where everyday essentials meet imaginative wonder. With a commitment to infuse joy into the mundane and a dedication to Nordic design principles, we've been capturing hearts and igniting smiles globally since our inception. Since the launch of our first store in 1995, our presence has grown to almost 1,000 stores in 36 countries and 7,000 amazing employees. With an audacious goal to double our store count worldwide over the next five years and venture into exciting new regions, we're on a mission to spread our unique brand of delight far and wide. Join us on this exhilarating journey as we reimagine retail and continue to surprise and inspire with every step we take. Welcome to Flying Tiger Copenhagen – where a richer life doesn't cost a fortune.

This is the position

The Vice President of Customer and Global Marketing will play a critical role in shaping and executing Flying Tiger Copenhagen's Marketing Strategy, steering a team responsible for generating incremental and exponential results through generating traffic, increasing brand awareness, customer base, and customer life-time value as well as fostering a customercentric culture. This newly created role will be responsible for spearheading the transformation of the marketing department into a results-driven powerhouse, focusing on boosting traffic and transactions to fuel business growth and revenue generation, while simultaneously capitalising on our valuable customer base asset to deliver personalised experiences and foster customer engagement. The successful candidate will possess a strong background in data analysis, market research, marketing strategy, and data science, combined with exceptional leadership, communication skills, and senior stakeholder managemen

Overall Goals

The objective is to transition the Marketing Department into an investment business unit, prioritizing critical outcomes such as reach, awareness, traffic, and transactions. The focus includes improving brand awareness, driving omnichannel traffic and top-line growth, optimizing marketing return on investment, and nurturing a customer-centric culture. Additionally, there is a plan to establish a Marketing Automation Engine to elevate customer engagement through personalized experiences with the aim of increasing customer lifetime value. To achieve these goals, leadership will involve guiding, inspiring, and developing a team of around 20 HQ marketing professionals, which includes 4 direct reports, as well as managing 6-8 Local Marketing Offices. The overarching approach is to foster an innovative, collaborative, and results-oriented environment within the team.

Responsibilities

• Lead the transformation of the marketing department into a results-driven powerhouse encompassing:
  • Establishing and promoting brand awareness across multiple countries
  • Implementing marketing automation to expand and engage our customer base effectively
• Develop the Global Marketing Strategy:
  • Campaign strategy, execution, and planning
  • Local & Global alignment of campaign execution
  • Track and Measure Marketing Investment Results.
• Define and lead an integrated strategy across all marketing channels; integrating our online (SEM, SEO, Mobile, Display, Email, and Social Media), as well as offline.
• Promote data best practices and play an essential role in cultivating a data-driven culture throughout the entire organisation, making analytical methods accessible and comprehensible to non-data people.
• Collaborate with the technology leadership team to establish a long-term vision and formulate a roadmap for data science initiatives.
• Collaborate with cross-functional partners and executives across product, engineering, commercial, finance, and marketing to set and achieve business objectives while developing data-informed strategies and roadmaps.
• Identify ways to utilise data science, machine learning, and analytics for enhancing product features and capabilities. Lead efforts to leverage data and expertise to enrich customer experience.

Main KPIs include

• Marketing Driven Top-line Growth and enhance Marketing ROI
• Manage and Drive Store and E-commerce Traffic
• Increase Brand Awareness
• Increase Customer E2E Satisfaction
• Increase Customer Lifetime Value
• Manage Marketing HQ Budget and Co-Manage Marketing Local Budgets
• Build Marketing Automation Program (Loyalty)

This is you

You are a dynamic, driven and adaptable professional who thrives in the pulse of a fastpaced environment. You revel in the challenge of a company that constantly evolves, where change is the only constant and improvement is always possible. Your ability to seamlessly switch between operational and strategic tasks is matched by your adept leadership skills, enabling you to guide and inspire a team to success while maintaining a helicopter view of the business landscape. Your enthusiasm for navigating the dynamic challenges of variety retail makes you the ideal candidate to join our team and contribute to the ongoing success of our evolving company.

Your Qualifications

• 10+ years of experience in data analysis, market research, marketing strategy, and data science
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a diverse team.
• Natural ability to collaborate cross-functionally and strong stakeholder management skills
• Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.
• High ethical standards and respect towards values and opinions – is ambitious and passionate about his/her work and thrives with challenges

Other

• Flexible, pragmatic, and positive attitude
• Ability to connect, build relations and communicate effectively
• Ability to engage, motivate and mobilize teams
• Great organizational skills and ability to perform and adapt to a high demand, time-sensitive, fast-paced changing environment
• Enjoys working with different cultures in a global environment

This is us

At Flying Tiger Copenhagen, we believe in a fun and dynamic workplace where we put our heart into everything we do. We offer flexibility, international exposure, and a social and informal work environment with plenty of opportunities to connect with colleagues socially and professionally. You'll also be part of an international work environment founded in Scandinavian culture.

We value our employees and offer a range of benefits to ensure their happiness and well-being.

Flying Tiger Copenhagen offers:

• Probably the best location - in the heart of Copenhagen
• Relocation support for you and your family
• Attractive pension and bonus plan
• Private health insurance - also including children
• Flexibility with the opportunity of working from home
• Special discounts in our own Flying Tiger Shops
• Fun, dynamic, and international work environment founded in Scandinavian culture
• Delicious restaurant food in our own canteen everyday – including cake on Thursdays
• A social and informal workplace with parties, Friday bars, staff club etc.
• Celebration and many other occasions to eat cake
• And much more…

Did you know

We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here.