Commercial Sales and Marketing Manager

£32,000 per annum

Full-time, 40 hours per week

Fixed Term Contract for 12 months

Site (2-3 days) and Home based

Working pattern: Monday to Friday

We are open to requests for part-time working, compressed  and flexible hours

Key Accountabilities

•   Develop and implement marketing campaigns to maximise revenue, with a focus on Retail, Catering and the paid events programme for adults.

•   With the Marketing and Commercial teams, build and manage innovative partnerships and relationships with relevant third party brands and organisations, such as tourist bodies, travel trade and other third party promotional partners.

•   Manage relationships with the marketing teams for the catering partners for the Gallery restaurant, brasserie and café, identifying opportunities for promotions and packages. Work alongside the Director of Commercial and Commercial Contracts Manager to manage these relationships effectively.

•   Work closely with the Gallery’s Commercial team to promote onsite retail and build the customer base for the Gallery’s shops.  Work with the Senior Retail Manager, Ecommerce Marketing Manager and Retail Business Development & Ecommerce Manager to ensure campaigns are aligned and budget is allocated effectively. Attend Commercial team meetings to ensure a joined up approach.

•   Build relationships with travel trade in order to generate income through ticket sales and packages and build the profile of the Gallery after closure in the leisure tourism market.

• Work with the Membership team to include Membership messaging in campaigns and on materials wherever possible, ensuring Gallery Membership is always the most attractive offer for visitors.

•   Work with the Adults Programme Manager and Marketing Officer to promote the adult programme of events eg talks, workshops, courses, exploring partnerships and packages targeting different audience groups. 

• Work with the Head of Visitor Experience and wider Visitor Experience Team to create ticketing packages and sales strategies to maximise income generation.

•   Work closely with colleagues in the Commercial and Communications teams to manage agency relationships including media buyers, creative agencies, printers and other suppliers to deliver campaigns.

•   Brief internal and external designers to create stand out content and creatives for assets and campaigns.

•   Take responsibility for production of materials, such as printed leaflets and promotional signage, managing the schedule, design process and production.

•   Manage advertising schedules, including booking adverts, commissioning creative agencies, updating specs and ensuring sign off to deadlines.

•   Support the Senior Marketing Manager in evaluating marketing effectiveness, including reporting on campaign performance to optimise media efficiency and spend.

•   Work with the Marketing Campaigns Manager, Digital Communications Manager and Digital Producer to ensure a joined up approach to content creation across paid and owned channels.

•   Act as a brand guardian for the National Portrait Gallery, including communicating and implementing the vision and values and brand guidelines to colleagues and key stakeholders.

•   Research and explore wider market trends across retail and catering to ensure the Gallery is maximising its potential.

•   Seek to increase the diversity of audiences, ensuring an inclusive approach to all marketing communications.

•   Deputise for the Senior Marketing Manager as required.

Qualifications

• Previous commercial marketing experience is essential
• Proven experience of sales and marketing
• Excellent planning and organisational skills
• The ability to work on own initiative and as well as part of a team
• Excellent approach to customer care and understanding of customer service
• Demonstrable experience of campaign management, including digital campaigns and working to KPIs
• Experience of CRM and data analysis
• Degree or marketing diploma equivalent
• Proficiency in Microsoft Office (Word, Excel, Outlook)

Key Criteria for Success

After 6 months in post, the successful candidate will have:

• Be driving revenue for the Gallery across Retail, Catering, Events and Membership including:
• Achieving specific targets for travel trade, hospitality and exhibition packages
• Run 2-3 seasonal campaigns with hospitality partners to help to establish destination dining for evening trade, tea and pre-theatre. Achieving a 5% conversion rate on special offers.
• Run successful festive campaign for onsite retail
• Established credibility and developed effective relationships with a range of internal and external stakeholders
• Demonstrated a clear commitment to and understanding of the work of the Gallery
• Demonstrated a good understanding of project management and applied this successfully to the role
• Met key project timescales

This is not an exhaustive list of duties and the Gallery's management may, at any time, allocate other tasks which are of a similar nature or level.

For full Job Description follow this link: Job Description

We offer all our employees a competitive benefits package including:

• Membership of the Principal Civil Service Pension Scheme (PCSPS)
• Generous annual leave allowance
• Interest free season ticket and bicycle loans
• Rental deposit scheme
• Membership of the Civil Service Sports & Leisure club
• Access to independent, low cost healthcare schemes
• Employee assistance programme
• Free entry to many UK museums, galleries and exhibitions
• Staff discounts on purchases in online shop
• Professional & personal development opportunities

Closing date for returned applications is 9:00am on 11 September 2023
First round interviews will take place Monday 18 September 2023
Please indicate on your form if you will be unable to make these dates.

We are committed to the employment and development of disabled people. When assessing and shortlisting our candidate pool for interviews, we are committed to removing any bias through our process to ensure all individuals with a disability are included. To be invited to the interview stage, you must show through your application that you meet the minimum criteria and/or the desirable skills required for the role. If you tell us that you have a disability we can make reasonable adjustments at interview, and, if you join us, to your work arrangements.